The brand was created on the idea that jewellery is much more than just an accessory but more an expression of a woman’s personality. The company was born in 2015 with the aim of designing jewellery to be an extension of the wearer, as a representation of luck, protection, strength, and love. The brand believes that true style is effortless, that strength is sexy, and that everything is infinitely more beautiful when it’s worn with positivity.