Ιnspired by ancient Greek herbal healing traditions, Fresh Line was established in 1992 as a small family company, starting with a shop in Athens that followed traditional family recipes. Throughout the years, Fresh Line developed an exclusive portfolio of face, body & hair care products based on a variety of herbal extracts, organic plant oils, natural butters and clinically-proven active ingredients. Despite its growing success, Fresh Line still offers authentic handmade products, including solid shampoos, infused oil blends and soaps traditionally made by hand, without the use of machinery.